The new L’OréalParis.com
Work: Website Concept Direction, Teaser Videos
Video Scripts, Website Playbook Copy: Me
Design: Kiem Vu
Edit: Mike Furth
ECD: Frederic Bonn
L’Oréal Paris says you’re worth it.
We helped them act like it with a global website makeover, starting with a tone check.
The website was designed to be extra personalized, empowering, expert-guided, inspiring, and alive to create a destination for beauty that talks with you, not at you.
Technically exhibited at the Louvre
Technically exhibited at the Louvre
The makeover
Dynamic, engaging, inclusive & inviting with every scroll, the new L’Oréal website’s modular design maximizes content discovery, made fully flexible, with global market adaptations in mind.
A site that meets
all expectations
© Mara Miculescu
Design: Kiem Vu
Edit: Mike Furth
ECD: Frederic Bonn
Agency: iCrossing, Hearst│New York