Moncler Parfum

Client: Moncler
Work: Website
Concept & Copy: Me
Design: Simon Loizeau
CCO: Frederic Bonn

Moncler set to explore past new frontiers of imagination with the launch of their first ever fragrance. Celebrating adventure, discovery, and self-expression alike, the perfume’s enveloping warm notes pair with interactive packaging—an innovative take on the traditional borraccia, the replenishable water canteen carried by mountain explorers.

We created an immersive experience that introduces the perfume’s innovation through compelling, intuitive, and engaging storytelling.