At Hine and nowhere else
Client: Hine
Work: Branding, Print, Social, Website, Experiential Design
Design: Stereographic Studios
Tonality, Concept & Copy: Me
CCO: Frederic Bonn
Hine wanted to reintroduce its 260 year-old cognac crafting greatness with a brand tonality & visual ID refresh that invited the next generation of cognac drinkers to discover the difference of cognac crafted at Hine and nowhere else.
Keywords: Audacity & Authority.
Excitement: Peaking.
The Outcome: An elevated brand universe that blends humanity, savoir faire, and character to reflect and reinforce the authority and audacity of the brand, building on the original visual foundation.
The Hine stag’s head looks back at the UK, honoring the maison’s English heritage.
We created a second raison d’être: an invitation to turn for the better and discover one of a kind cognac crafted at Hine and nowhere else.
